Introduction This Online Privacy Policy explains how calmtocare.life Inc. and its subsidiaries (collectively, "calmtocare.life," "we," "us," or "our"), which include our websites ("Sites") and any mobile application ("Mobile App") (collectively, the "Service"), collect personal information through social media, our marketing activities, and other activities described here.

Personal details: How and why we collect and generate it We may collect or generate personal information about you or a third party acting on your behalf, depending on the Insurance Product, the Estate Planning Document, and the relationship we have with you.

We may collect information from affiliates before you begin an application, sign up for an account, purchase a policy, or otherwise acquire an insurance product or estate planning document; as well as third parties, including calmtocare.life customers, service providers (including insurance agents), providers of data analytics, and consumer reporting agencies.

How We Use Your Personal Information We use your personal information to administer, operate, and manage your relationship with us, the insurance products, and/or the documents for estate planning. We use your personal information to run our business, improve the Service, our insurance products, and/or estate planning documents (including risk assessment and management, compliance with legal requirements, development of new products and services, personalization of existing products and services, accounting, auditing, and other internal functions). For illustrative purposes only, we outline below how we may use your personal information, in addition to any other uses that are specified in this Online Privacy Notice or at the time of collection. You can opt out of receiving marketing communications by following the unsubscribe or opt-out instructions at the bottom of the email. Please be aware that you may continue to receive service-related and other non-marketing emails even if you opt out of marketing emails.

By responding STOP to our marketing message, you can opt out of receiving additional marketing text and/or SMS messages from us.

Disclosures of personal information to third parties for direct marketing purposes Residents of California may contact info@calmtocare.life to find out which third parties we have shared your personal information with in the past year for direct marketing purposes. The phrase "Shine the Light Request" must be included in your request, as well as your first and last name, mailing address, and declaration that you are a California resident. In order to verify your identity and prove that you live in California, we reserve the right to request additional information. Please be aware that we do not accept requests via telephone, fax, or mail, and that we are not accountable for notices that are not properly labeled, sent, or do not contain all necessary information.